![]() ![]() To get started, explore this five-part video series explaining the basics. For any serious marketer, these figures show direct mail is still a game-changer, and a flexible addition to their larger marketing strategy. Direct mail can serve as a powerful, actionable component in marketing campaigns. Or if you’re advertising a very expensive, niche product, you may want to focus your campaign on nearby households with higher income. Direct mail response rates are 5.3 and 2.9 for mail sent to houses and prospect lists respectively while email has a response rate of 0.6 and an average click-through rate of 2 or 3. ![]() If your mailpiece is announcing the opening of a new store, for example, you can choose only the postal routes closest to the new location. that provides lower postage costs when sending 200 pieces (or 50 lbs.) or more. ![]() This allows you to focus only on the customers you think will be most interested in your campaign. Marketing Mail is printed matter, flyers, advertising, newsletters, etc. From there, you can narrow down your target audience even further, selecting specific demographics: customer age range, household size and household income. 4 Steps to Get Started with Every Door Direct Mail Step 1 Choose Postal Routes for Your Campaignįirst, you’ll use the EDDM online tool arrow_right_alt to select certain postal routes, within certain ZIP Code™ areas, that you want your campaign to reach. Are you ready for the exact print specifications for your next direct mail campaign Weve got you covered with USPS-compliant postcard, envelope and flyer. Work through the steps below to learn how to create your first campaign. Use Every Door Direct Mail (EDDM) services to promote your small business in your local community. How to send Direct Mail with USPS Efren Portillo 4. Every Door Direct Mail (EDDM ®) campaigns offer a simple and affordable way to acquire new customers-and engage existing ones-within specific regions across specific demographics. And once you’ve shipped, tracking data will automatically post back to your Shopify stores and other marketplaces. For example, USPS Marketing Mail (formerly Standard Mail) includes many types of direct mail pieces, like flyers, circulars, brochures, newsletters, and catalogs. To bring in new business, you must first reach the right people. Accept Skip to content search close menu close ![]() For more information on the Postal Service’s cookie policies and how the Postal Service uses cookies to improve your experience on and its affiliated websites, including, please see our Privacy Policy. By clicking Accept, you represent to the Postal Service that you are located outside the European Economic Area and consent to the Postal Service’s use of cookies. Growing your business doesn’t have to be such a challenge.To improve your online experience, the Postal Service ™ uses cookies on our website to remember user preferences, tailor banner advertisements to your interests, and ensure a smooth shopping experience. ![]()
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